The following tutorial shows you how to encrypt email containing a specific word or phrase such as the name of a new product.
Create a new lexical expression list called Product name that contains the word or phrase that you want to search for.
Create a new content rule called Detect product name that uses your new lexical expression list.
Set the disposal action for your new content rule to Deliver the message > Applying encryption endpoint policy.
Create one or more encryption endpoints to be applied to all recipients on the mail policy route.
Apply your new content rule to a mail policy route.