Encrypt email using a mail policy content rule
The following tutorial shows you how to encrypt email containing a specific word or phrase such as the name of a new product.
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Create a new lexical expression list called Product name that contains the word or phrase that you want to search for.
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Create a new content rule called Detect product name that uses your new lexical expression list.
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Set the disposal action for your new content rule to Deliver the message > Applying encryption endpoint policy.
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Create one or more encryption endpoints to be applied to all recipients on the mail policy route.
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Apply your new content rule to a mail policy route.